Empathy, clarity, immediacy - the ingredients of writing that persuades. Know your audience. Learn what matters most. Then the conversation can begin. The first lines must be instantly graspable and spark action.
I'm an award-winning journalist from the shores of Auckland. I began my career as a feature writer for New Zealand's leading adventure magazine. That set things in motion. Since, I've been an editor and copywriter at an advertising agency in the Austrian Alps, working with brands like Red Bull, Suunto, Leica, Boa, Salewa and more. Since 2016, I've freelanced for Suunto and in 2021 I began working as a content editor for Internetstores.
Work with me to create:
- SEO-driven blog content
- Landing page copy
- Brand claims and taglines
- Advertising and sales copy
- Social and newsletter text
- Press releases
Send me a message on the contact page for a free chat about your content and copy needs.