Empathy, clarity, immediacy - the ingredients of writing that persuades. Know your audience. Learn what matters most. Then the conversation can begin. The first lines must be instantly graspable and spark action. 

I'm a journalist from Auckland's North Shore. I began my career as a feature writer for New Zealand's leading adventure magazine, Wilderness. That set things in motion. Since, I've been an editor and copywriter at an advertising agency in the Austrian Alps, working with brands like Red Bull, Suunto, Leica, Boa, Salewa and more. Between 2016 and 2023, I freelanced for Suunto. I interviewed elite athletes, coaches and scientists to create inspiring brand content. Between 2021 and 2023 I was a content editor for Internetstores, focused on creating SEO blog content and much more. 

Work with me to create: 

  • SEO-driven blog content 
  • Landing page copy 
  • Brand claims and taglines 
  • Advertising and sales copy 
  • Social and newsletter text 
  • Press releases

Send me a message on the contact page for a free chat about your content and copy needs.